Technique: Mindset Profile
Our research suggests that as much as 85% of materials designed to convince employees or citizens about something are completely ignored. Not a great score.
But it doesn’t have to be like that. We produce a detailed Mindset Profile of your customers that is more likely to get their attention and help them decide to buy your product or service.
For employee research we use the Mindset Profile to give an immediate picture of the energy flows in your organisation so that you can improve employee alignment and productivity.
Based on Shelle Rose Charvet’s great work and dozens of projects of our own. See here for more info on Shelle.