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Tag Archives: retail
Being a Customer Interpreter
?In a world where we can access more numbers about more customer events than ever before, are we getting any nearer to seeing the world through our customers’ eyes? Or hearing our messages through their ears? Only by keeping our … Continue reading
Posted in Customers, Publications
Tagged behaviour, customer service, decisions, language, market research, mindset, retail
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Technique: Colour Profile
Like it or not, we are all influenced by the chemistry and physiology of colour. Getting it right can clear away customer misgivings about your product and help you sell more. Getting it wrong can undermine your brand and make … Continue reading
Posted in Techniques
Tagged behaviour, branding, colour palette, Colour Profile, environment, retail
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