Being a Customer Interpreter

?In a world where we can access more numbers about more customer events than ever before, are we getting any nearer to seeing the world through our customers’ eyes? Or hearing our messages through their ears? Only by keeping our eyes, ears and minds wide open can we develop marketing and branding that will be seen and heard and welcomed by our current and future customers.

Read the full paper here Being a Customer Interpreter

Technique: Colour Profile

Like it or not, we are all influenced by the chemistry and physiology of colour. Getting it right can clear away customer misgivings about your product and help you sell more. Getting it wrong can undermine your brand and make the customer nervous about your reliability.

Choose the right Colour Profile for your retail outlet, environment, brand or publications can amke all the difference.

We have worked with organisations like 20th Century Fox, Ricoh, Syracuse University, Learning and Skills Council and Bendicks as well as many start ups to define and improve the way colour works for them.

Catherine Shovlin is a Colour Affects Accredited Consultant trained by Angela Wright in 2003.