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Tag Archives: marketing
Putting the customer at the heart of your business
“The Customer is King” has been around as a concept since the first arrowhead trade fair. Are we getting nearer to living that belief or further away? What does the customer really think, and how can we harness their views … Continue reading
Posted in Customers, Publications
Tagged board, customer research, focus group, market research, marketing
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Segmentation or Customers?
Markets have changed and marketing must do too. In this paper I propose an alternative approach to segmentation and show how it might affect the way we work including an update of what we have learnt from segmentation.
Posted in Customers, Publications, Strategy
Tagged channels, customer focus, demographics, market research, marketing, segmentation
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