Tag Archives: gender

Behaviour research: the new generation leader

Challenge: to identify effective leadership styles and cross-reference with male / female strengths Our approach: on-line mega-focus group run on the Synthetron platform, then online questionnaire. NB Customer Interpreter is the sole provider of Synthetron crowdsourcing software in the UK. … Continue reading

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Behaviour research example: retaining female employees

Challenge: Understand reasons for much lower retention levels of female employees in a professional services organisation Our approach: Interviews with junior and senior male and female employees and male and female clients A few of our recommendations to encourage better … Continue reading

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