Customer Interpreter: understanding and changing behaviour

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Customer Interpreter: understanding and changing behaviour

Tag: demographics

Segmentation or Customers?

April 25, 2011 catherine Leave a comment

Markets have changed and marketing must do too. In this paper I propose an alternative approach to segmentation and show how it might affect the way we work including an update of what we have learnt from segmentation.

Customers, Publications, Strategy channels, customer focus, demographics, market research, marketing, segmentation

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