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Tag Archives: customers
Competitive Positioning – running away from the lion
Getting inside your customer’s head for competitive advantage – after all there’s no point otherwise. An eight step process to ensure your business gets the insights it needs, not the ones someone wants to sell you. Read the full paper … Continue reading
Posted in Publications, Strategy
Tagged competitive positioning, customers, systems, technology
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CRM and your business
So you think you need CRM (Customer Relationship Management). Or you’ve got it and want to use it better. Or you’ve got one that doesn’t work and want a better one. Read here about 4 kinds of CRM you DON’T … Continue reading
Creatively putting the Customer into the strategy
A short 5 page guide for any B2B business on providing marketing / market research / creative thinking to your client. Common pitfalls and top tips. What stops you being creative? How can you improve the situation? Get creative! Read the … Continue reading
Posted in Creativity, Customers, Publications
Tagged B2B, creativity, curiosity, customers, pitfalls, tips, understanding
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What is a Customer Interpreter?
What a Customer Interpreter® does, and why it’s the key to a successful business. Including 4 techniques for a Customer Interpreter 3 applications for your business If you run a business in your own country, you probably believe you speak … Continue reading
Posted in Customers, Publications, Strategy
Tagged applications, behaviour, customers, insight, smart listening, techniques
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