Papers from Customer Interpreter®

Over the last twenty years of looking through the customer’s eyes in fifty countries and many markets, we have noticed some things.

We like to reflect on these and hope you might join the debate by dropping us a line with your views. The following papers are available as pdfs:

· Evaluating CSR (Corporate Social Responsibility)

· Why have a Customer Interpreter?

· Listening to customers Also published on the Alder Brand Report

· Competitive positioning Also published on BI Report

· CRM

· Segmentation

· Customer-centred business

· Creativity

· Customer driven business

· International marketing

· Stimulating demand for learning - adults. Also published on LSC website

· Stimulating demand for learning - 14 to 19s. Also published on LSC website

· Attracting learners to libraries. Also published on MLA website.