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Customer
Interpreter Language Interpreter™ |
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Market
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You don’t need to speak a foreign language to need an interpreter. You may feel that younger people speak a different language to you. What is “marvellous” to one person is “not bad” to another. And by understanding the sub-conscious aspects of the language we choose to use, we can stand a better chance of using language to influence and persuade. At Customer Interpreter, we use Language Interpreter™ to understand why your customers and potential customers say the things they do. Then we get insight into their decision processes when choosing – or not – to buy your product. We use Language Interpreter™ to profile groups of customers through qualitative research (focus groups and interviews). We also profile larger numbers of individuals through our on-line profiling tool, which is customised for each project. You may like to spend a couple of minutes reading the white paper The business of Customers, then trying it for yourself. One of the things we often find with this work is that messages in a company’s advertising reflect the profile of the decision makers in the company (or the designers in the advertising agency) rather than the potential customer. By profiling your own team and your existing messages too, we can check this out for you. To find out more, you might like to read the following conversations: recruitment advisers and soft drink advertising.
If
you'd like to discuss how we
might help
your business,
see the section
how can we help you This page last updated 21/06/2005
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