CRM and your business
So you think you need CRM (Customer Relationship Management). Or you’ve got it and want to use it better. Or you’ve got one that doesn’t work and want a better one.
Read here about 4 kinds of CRM you DON’T want, and one that you DO.
Then consider 3 key needs and 3 key desires for your customers.
See the 2 page pdf paper here: Customer Relationship Management