Colour Culture

As well as colour psychology, certain parts of the world also have symbolic associations with particular colours.

If you are going to launch your product outside of your own familiar culture, you might need to know that your lucky green suggests corruption in North Africa or your wholesome brown is a mourning colour in India.

See the table below for more cultural cues – and remember that whatever the cultural association, the physiological reaction to the colour will still be the same (eg red raises the heart-rate) so both need to be considered.

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