Category Archives: Techniques

Colour Culture

Posted on February 20, 2012 by catherine

As well as colour psychology, certain parts of the world also have symbolic associations with particular colours. If you are going to launch your product outside of your own familiar culture, you might need to know that your lucky green … Continue reading →

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4 top tips for a community organisation

Posted on November 1, 2011 by catherine

I was recently asked by a community organisation for my top tips to how they should be structured based on my personal views, Bold Vision, business / third sector / life experience. I decided to share them here… 1. If people don’t … Continue reading →

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Technique: Crowdsourcing

Posted on April 20, 2011 by catherine

We run live inclusive, conclusive conversations with up to 1000 participants anywhere in the world. Get to the heart of the subject matter in hours so you can focus your resources on what works. COST EFFECTIVE: Do you need to reduce … Continue reading →

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Technique: Colour Profile

Posted on April 20, 2011 by catherine

Like it or not, we are all influenced by the chemistry and physiology of colour. Getting it right can clear away customer misgivings about your product and help you sell more. Getting it wrong can undermine your brand and make … Continue reading →

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Technique: Mindset Profile

Posted on April 20, 2011 by catherine

Our research suggests that as much as 85% of  materials designed to convince employees or citizens about something are completely ignored. Not a great score. But it doesn’t have to be like that. We produce a detailed Mindset Profile of your customers that … Continue reading →

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