Category Archives: Customers

Happy Christmas [first_name]!

The season is over and the Christmas cards are being taken down. I glance fondly over a few – especially the ones with a handwritten page of updates from people I see less than I mean to. And then there’s … Continue reading

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Putting the customer at the heart of your business

“The Customer is King” has been around as a concept since the first arrowhead trade fair. Are we getting nearer to living that belief or further away? What does the customer really think, and how can we harness their views … Continue reading

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Being a Customer Interpreter

?In a world where we can access more numbers about more customer events than ever before, are we getting any nearer to seeing the world through our customers’ eyes? Or hearing our messages through their ears? Only by keeping our … Continue reading

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CRM and your business

So you think you need CRM (Customer Relationship Management). Or you’ve got it and want to use it better. Or you’ve got one that doesn’t work and want a better one. Read here about 4 kinds of CRM you DON’T … Continue reading

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Creatively putting the Customer into the strategy

A short 5 page guide for any B2B business on providing marketing / market research / creative thinking to your client. Common pitfalls and top tips. What stops you being creative? How can you improve the situation? Get creative! Read the … Continue reading

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Segmentation or Customers?

Markets have changed and marketing must do too. In this paper I propose an alternative approach to segmentation and show how it might affect the way we work including an update of what we have learnt from segmentation.

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What is a Customer Interpreter?

What a Customer Interpreter® does, and why it’s the key to a successful business. Including 4 techniques for a Customer Interpreter 3 applications for your business If you run a business in your own country, you probably believe you speak … Continue reading

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