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Category Archives: Society
4 top tips for a community organisation
I was recently asked by a community organisation for my top tips to how they should be structured based on my personal views, Bold Vision, business / third sector / life experience. I decided to share them here… 1. If people don’t … Continue reading
Corporate Social Responsibility – does it make any difference?
In this paper I suggest a 4 step process to tackle the elusive issue of measuring the impact of your CSR program and compare 2 different approaches – the audit and the anecdote. Understand why you are doing CSR Check … Continue reading
Posted in Publications, Society, Strategy
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Behaviour research: the new generation leader
Challenge: to identify effective leadership styles and cross-reference with male / female strengths Our approach: on-line mega-focus group run on the Synthetron platform, then online questionnaire. NB Customer Interpreter is the sole provider of Synthetron crowdsourcing software in the UK. … Continue reading
Posted in Case studies, Employees, Publications, Society
Tagged Aspire, gender, insightful, leadership, management, public report
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Behaviour research example: Nudging A&E patients
Challenge: Understand reasons for patients coming to A&E insted of using their GP and ways to affect that behaviour Our approach: visit A&E waiting room, interview patients and staff, observe behaviour A few of our recommendations to encourage better choices … Continue reading
Posted in Case studies, Public sector, Society
Tagged A&E, behaviour, NHS, nudging, patient
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Customer Interpreter and Social Responsibility. 9th in UK
Marketing and market research consultancy Customer Interpreter Ltd was set up in 2002 to bridge gaps between organisations and their customers. In this year’s BiTC Percent Club awards they have shown that it is also possible for small businesses … Continue reading