Award winning B2B paper on social brainstorms

Our paper “Harnessing Social Brainstorms for better business decisions” was nominated for the Market Research Society’s 2009 Research Award. Request your copy now.

The judges said…
A lively, well written and interesting paper on a technique with clear applications for large numbers of dispersed B2B respondents
A very good read. A good mix of theory and case studies demonstrating the effectiveness and benefit of a new online approach

Mayor’s Award for Corporate Responsibility

“Corporate social responsibility doesn’t have to be complicated. We just believe in doing the right thing” announced Catherine Shovlin, Director of Customer Interpreter Ltd, when she stepped on to the stage at Blackheath Concert Halls this week to receive the Mayor’s Business Award for Corporate Responsibility.

After being involved with the complexity of social reports and sustainability issues in large companies, Customer Interpreter was well placed to develop its own approach—with the added benefit of starting with a clean sheet of paper. Their corporate social responsibility policy covers the staff, local community, premises, transport and consumables.

“Living in a diverse community like Lewisham gives us daily involvement with a wide range of individuals. Our contact with local suppliers and communities helps us a lot when it comes to understanding social issues and helping other businesses with their evaluation” explained Catherine.

Customer Interpreter and Social Responsibility. 9th in UK

Marketing and market research consultancy Customer Interpreter Ltd was set up in 2002 to bridge gaps between organisations and their customers. In this year’s BiTC Percent Club awards they have shown that it is also possible for small businesses to bridge the gap between work and community.Customer Interpreter’s contribution ranked 9th in percentage terms among all the UK businesses qualifying for the awards, described by Murray Armstrong in yesterday’s Guardian as “a towering 10.2% of pre-tax profits”. This is split between cash donations – mainly to Womankind Worldwide, and allowing staff time to work on community projects.”

Maggie Baxter, director of Womankind Worldwide is enthusiastic about the role of the Percent club in bringing business closer to not for profit activities, “We are delighted with the ongoing support from Catherine and Customer Interpreter. Our work involves helping women to get organised and to come together, often for the first time, to talk about what they want to change. We then help them achieve it.”

Founder and director Catherine Shovlin explained, “Often when businesses under-perform it is because connections have broken down. These may be between management and staff; often it is because decision makers are no longer close to the customer. We see close parallels in communities and are keen to use our skills to help where we can.”

Fast decision making is an advantage of small businesses. Customer Interpreter is also carbon neutral – it offsets its carbon emissions through tree planting. Catherine told us about the benefits of small business, “It is great to be able to get the whole team around the table and agree to do the right thing in a matter of minutes. We can usually implement policy the same day. We apply the same approach to the way we work for our clients”.