Behaviour research: the new generation leader
Challenge: to identify effective leadership styles and cross-reference with male / female strengths
Our approach: on-line mega-focus group run on the Synthetron platform, then online questionnaire. NB Customer Interpreter is the sole provider of Synthetron crowdsourcing software in the UK. This research was carried out with Aspire Coaching
A few of our observations about 21st century leadership
- Participants admire inspiring vision, courage, intelligence, integrity, the guts to make change happen, innovativeness and those they believe have a vision, stand for something and have made a difference.
- What is now being rejected is untrustworthy leadership based on ego, greed or selfishness, those that aim to divide and conquer.
- The best leaders tend to be female and they tend to improve with age and business or parenting experience. Higher LI (Leadership Intelligence) scores are seen in the public sector and those working in professions or in the coaching/development industry. Seniority helps, but board members have lower LI scores.
- High LI scorers take a job to make a difference and have a challengein a company they believe in. They are frustrated by hierarchies, work-life balance and lack of opportunities to do what they came for.
- Women appear to be less of a gamble when it comes to LI –their variance is significantly less than that of men and they are less affected by the sector, seniority level or working patterns.
Timescale: 1 month
Full report: find it here: leadership survey 2010