Testimonials – Clients

“Thanks (from ministers) to all involved. They were very impressed with the work being undertaken so far and the progress made in the time given to the project which has clearly surpassed expectations. Catherine Shovlin has been superb in supporting us with this so quickly and efficiently.” Nicky Brunker, Marketing Manager, LSC

“Thanks ever so much for your quite outstanding contribution to the conference.” John Seymour, Project Director, DfES

“I really enjoyed your final report and found it very readable. Many thanks for all your work on this, it’s been very valuable and I’ve enjoyed working with you.” Sarah Wilkie, Policy Manager, Museums, Libraries and Archives 

“Many thanks. There were some very important and interesting messages in your presentation last week that we need to take account of.” Gillian Gayle, Communications  Manager, Haringey NHS
 
“Fresh, engaging and well written” Judy Everett, Shell Brand Manager, Shell International

“Colourful insights” Andy Booth, Director, Marketing Direction Ltd

Testimonials – professionals

A lively, well written and interesting paper on a technique with clear applications for large numbers of dispersed B2B respondents. There are useful and clear guidelines for good practice and application for this tool which will have great value used in the right place at the right time. A good mix of theory and case studies demonstrating the effectiveness and benefit of a new online approach” MRS Award Judge

It’s refreshing to hear someone talk about the common sense issues addressing marketing.  Not some new adage or model which is sweeping the nation but truth and feeling, placing emphasis back on customer wants and not our own.” Jeff Clark, Info USA Excellent.

“What quick work from you – love it when people run with ideas!” Ruth McNeil, former director of Research International

“Your credentials in this area are impressive. “Barry Clarke, Chair, Save the Children International

“I found your “creativity in business” whitepaper very engaging and identifiable. Hit the nail on the head. Nice to read things that make sense for once – it’s rare that I get stopped in my tracks.” Robert Woolf, ReadWoolf Advertising Agency

Catherine, I was very enthused by what you had to say. As a creative I spend a lot of my time trying to get others around me to take some calculated risks in the work environment. I will recommend the project managers give you a call.” Russell Turner, Hunter Design Ltd

“Great presentation Catherine. Good application of the LAB” Shelle Rose Charvet, Founder and Director, Success Strategies

Testimonials – workshops

“Really enjoyed your workshop session. I strongly believe in what you do, the grace, heart and simplicity.”
Leke Alder, Founder and Director, Alder Consulting

“I thought it was an excellent event.”
Linda Bradbury, Staffs University

Extremely valuable morning!” D. Burnard, JTTP Training

I liked the impartation of knowledge – it will have great impact on my job and personal life. The speakers were great, particularly Catherine Shovlin.” Elizabeth Irabor, Business Manager, Wema Bank Plc, Nigeria

You wowed the crowd.” Simon Young, Director, EcquisLtd

Technique: Crowdsourcing

We run live inclusive, conclusive conversations with up to 1000 participants anywhere in the world. Get to the heart of the subject matter in hours so you can focus your resources on what works.

  • COST EFFECTIVE: Do you need to reduce travel spend but still need to talk among the global team?
  • CROWDSOURCING: Do you want to use the frontline knowledge of your salesforce or distributors without waiting for the next conference?
  • RETENTION AND MOTIVATION: Do you run a multinational company and need to understand employee motivation and how to improve it?
  • ANONYMITY: Do you need to research a sensitive issue such as diversity or health issues where it is not easy to speak openly?
  • CONSULTATION: Are you a government official who needs to do public consultation?

Click here to see a demo of our exclusive to the UK Synthetron technology and email now to explore how we might help you with your most urgent problem right now.

Technique: Colour Profile

Like it or not, we are all influenced by the chemistry and physiology of colour. Getting it right can clear away customer misgivings about your product and help you sell more. Getting it wrong can undermine your brand and make the customer nervous about your reliability.

Choose the right Colour Profile for your retail outlet, environment, brand or publications can amke all the difference.

We have worked with organisations like 20th Century Fox, Ricoh, Syracuse University, Learning and Skills Council and Bendicks as well as many start ups to define and improve the way colour works for them.

Catherine Shovlin is a Colour Affects Accredited Consultant trained by Angela Wright in 2003.

Technique: Mindset Profile

Our research suggests that as much as 85% of  materials designed to convince employees or citizens about something are completely ignored. Not a great score.

But it doesn’t have to be like that. We produce a detailed Mindset Profile of your customers that is more likely to get their attention and help them decide to buy your product or service.

For employee research we use the Mindset Profile to give an immediate picture of the energy flows in your organisation so that you can improve employee alignment and productivity.

Based on Shelle Rose Charvet’s great work and dozens of projects of our own. See here for more info on Shelle.

Award winning B2B paper on social brainstorms

Our paper “Harnessing Social Brainstorms for better business decisions” was nominated for the Market Research Society’s 2009 Research Award. Request your copy now.

The judges said…
A lively, well written and interesting paper on a technique with clear applications for large numbers of dispersed B2B respondents
A very good read. A good mix of theory and case studies demonstrating the effectiveness and benefit of a new online approach

Nudging patients

Last week I was working with the Accidents and Emergency dept of a busy London hospital. One of the improvements we were discussing was a ticketing system so patients had some sense of being in a queue, not being forgotten, making progress towards being seen and helped.

There were some legitimate concerns from the hospital staff.  What about emergencies? What about re-prioritisation? What about different cases requiring different responses?

This morning I’ve been at the surprisingly smart and customer friendly UK passport office in London. I wish I could bring the management team of the hospital to see it.  Check in took moments as my personal details had already been taken (over the phone but could also be online or in a kiosk). I got my ticket P0456 and was told to wait in the lounge. Yes really, the lounge.

Clear screens around the lounge displayed three kinds of lists the P numbers, the F numbers and the A numbers.  As they scrolled through each I could see how far down my  queue I was. If they called an F or A number I assumed they had good reason.
There was also a list of counters and who they were currently serving so I was further reassured that work was being done and my turn would come soon.

A group of numbers at the top of each list were highlighted reminding these people to be ready to go. So if the queue had been longer I’d have known when it was safe to go to the loo or buy a drink from the vending machine.

When it came to my turn my number came on the screen along with the counter number I should go to. This was backed up by a computer generated announcement so even if I hadn’t been paying attention to the screen I probably would have heard the announcement.

An excellent example of a smooth running, informative, fair system that would also work for non-English speakers. Easy to transfer to emergency rooms around the country.

Behaviour research: the new generation leader

Challenge: to identify effective leadership styles and cross-reference with male / female strengths

Changes in LI (Leadership Intelligence) over time

Our approach: on-line mega-focus group run on the Synthetron platform, then online questionnaire. NB Customer Interpreter is the sole provider of Synthetron crowdsourcing software in the UK. This research was carried out with Aspire Coaching

A few of our observations about 21st century leadership

  • Participants admire inspiring vision, courage, intelligence, integrity, the guts to make change happen, innovativeness and those they believe have a vision, stand for something and have made a difference.
  • What is now being rejected is untrustworthy leadership based on ego, greed or selfishness, those that aim to divide and conquer.
  • The best leaders tend to be female and they tend to improve with age and business or parenting experience. Higher LI (Leadership Intelligence) scores are seen in the public sector and those working in professions or in the coaching/development industry. Seniority helps, but board members have lower LI scores.
  • High LI scorers take a job to make a difference and have a challengein a company they believe in. They are frustrated by hierarchies, work-life balance and lack of opportunities to do what they came for.
  • Women appear to be less of a gamble when it comes to LI –their variance is significantly less than that of men and they are less affected by the sector, seniority level or working patterns.

Timescale: 1 month
Cost:
c£5k
Full report: find it here: leadership survey 2010

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