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Author Archives: catherine
Colour Culture
As well as colour psychology, certain parts of the world also have symbolic associations with particular colours. If you are going to launch your product outside of your own familiar culture, you might need to know that your lucky green … Continue reading
Happy Christmas [first_name]!
The season is over and the Christmas cards are being taken down. I glance fondly over a few – especially the ones with a handwritten page of updates from people I see less than I mean to. And then there’s … Continue reading
4 top tips for a community organisation
I was recently asked by a community organisation for my top tips to how they should be structured based on my personal views, Bold Vision, business / third sector / life experience. I decided to share them here… 1. If people don’t … Continue reading
Abundance or scarcity?
Maybe scarcity is a kind of abundance. Continue reading
Posted in blog
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Plus ça change… is Change Management more of the same?
The more things change the more they stay the same goes the saying. Yet Change Management is a growth industry and fretting about change a constant source of debate. The first change management program I was involved with affected the … Continue reading
Posted in Employees, blog
Tagged change management, cultural change, employee research, employees
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Can we ever reliably judge ourselves (let alone others)?
In yesterday’s Thinking Tank debate on ethics, I was struck in particular by the change in self evaluation between the beginning and the end of the discussion. It seems, as the writers of the book we referred to (Bazerman and … Continue reading
Less Grand but still by Design
I was at the Grand Designs show yesterday. Same music as previous years and same layout. A new influx of massage chairs and beds (loads of them, with show-weary punters being pummelled looking like bodies in The Matrix as they … Continue reading
Stimulating Demand for Learning for low-skilled Adults
This extensive qualitative study with adults in Staffordshire and Stoke-on-Trent looked for ways to understand their lack of qualifications and what it would take to encourage them to take up some form of training or learning. See full report pdf … Continue reading
Posted in Public sector, Publications
Tagged adult learning, low-skilled, Staffordshire, Stoke-on-Trent
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Putting the customer at the heart of your business
“The Customer is King” has been around as a concept since the first arrowhead trade fair. Are we getting nearer to living that belief or further away? What does the customer really think, and how can we harness their views … Continue reading
Posted in Customers, Publications
Tagged board, customer research, focus group, market research, marketing
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Competitive Positioning – running away from the lion
Getting inside your customer’s head for competitive advantage – after all there’s no point otherwise. An eight step process to ensure your business gets the insights it needs, not the ones someone wants to sell you. Read the full paper … Continue reading
Posted in Publications, Strategy
Tagged competitive positioning, customers, systems, technology
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